Integrating marketing and operational intelligence in one.
Clickstream data provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives, however, with one critical drawback. There is a lack of correlation with other data sources disallowing Data Scientists to effectively provide insights from the getgo.
Meeting these needs is rather difficult as these data files are purely raw and inconsistent. It spans multiple lines and requires complex event processing. Furthermore, gaining valuable insights becomes cumbersome.
What is Iguana?Iguana is a simple, yet powerful, end-to-end product developed specifically to effortlessly integrate, monitor, and analyze your Omniture data for both real-time and batch analysis. With intelligent preprocessing and effective ingestion techniques, Iguana delivers powerful insights via pattern recognition, alerts, reports, and dashboards.
Custom Fault Tolerant Parser
Parsing raw data to a structured analytical data format to allow ingestion into Big Data Platforms.
Operational Intelligence & Machine Learning
Receive correlatable marketing insights with operational data and vice versa. Create predictive models for clustering, segmentation or anomoly detection.
Custom Dashboards & Reports
Engaging visuals which deliver information and analytics on your Clickstream data.
Common Information Model utilized for semantic mappings for Web Analytics.
Insights on real-time data to provide meaningful information for the marketing team.
Receive alerts at specified intervals in regards to warnings, errors and other data related issues.
Atomic Data Analytics
Data Lake repository to parse the raw data to integrate and correlate with other data sources.
Role-based Access Control
Configure access to specific dashboards and reports based on user roles.